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LAFAYETTE, NY -- Three initials -- CBD -- represent one of the hottest trends in consumer retailing these days. Now LaFayette’s Beak & Skiff Apple Orchards is launching its first CBD product -- a cold-brew coffee that will be sold at Wegmans food stores and at the Beak & Skiff farm store in LaFayette. Beak & Skiff CBD Cold Brew Coffee should hit the shelves within the next two weeks. It’s sold in 12-ounce and 48-ounce plastic bottles. CBD, short for cannabidiol, is an oily compound made from cannabis plants. Its proponents say it has therapeutic properties, such as pain, inflammation and stress relief. It does not get you "high." It’s sold in edible products, Vitality Vibes CBD reviews Vitality Vibes CBD reviews CBD benefits ointments, vaping additives and more. It can be made from both species of cannabis -- the variety known for its psychoactive powers (marijuana) or hemp, also known as industrial hemp, which contains only traces of the high-inducing compound THC. Beak & Skiff currently sources its CBD oil from a state licensed grower of industrial hemp in Cortland County, and hopes in the near future to grow its own in the fields near its sprawling apple orchards, company president Eddie Brennan said.