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A Content Analysis of Vaping Advertisements On Twitter, November 2025

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작성자 FX 작성일25-08-19 07:32 (수정:25-08-19 07:32)

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연락처 : FX 이메일 : edgardo.hayter@bellsouth.net Prevalence and vape Pen co-use of marijuana amongst young adult cigarette smokers: an nameless on-line national survey. The first goal of our examine was to describe the traits of vaping-associated advertisements on Twitter, a well-liked social media site with a largely younger grownup following; 32% of Twitter customers are aged 18 to 29 years (10). A study on the marketing of e-cigarettes on Twitter demonstrated that tweets about e-cigarettes were generally optimistic and that marketing of those merchandise on Twitter is widespread (11).

We build on that research by increasing our analysis to all vaping-related commercials and characterizing the varieties of people who follow novel Vape e-Liquid-product entrepreneurs on Twitter. Vaping-related advertising is expected to grow because the vaping industry grows; people are uncovered primarily to vaping commercials on the web, and Twitter is an especially well-liked social medium among young individuals. The potential harms and advantages of vaping are largely unknown (4).

Two randomized management trials demonstrated that the use of nicotine-containing vaping gadgets considerably decreased cigarette consumption and was associated with greater charges of smoking abstinence (5,6). Many vaping proponents argue that vaping is less harmful than conventional smoking (7). Conversely, concern exists that vaping will reignite the social acceptability of smoking in our culture and reverse progress made in denormalizing this habits (8).

Vaping opponents also level out the harms related to this behavior, such as publicity to nicotine and carcinogens (together with formaldehyde) (9); nonetheless, extra analysis is required before conclusions might be drawn in regards to the security of vaping and e-cigarettes. Because roughly one-third of Twitter’s lively customers are younger folks aged 16 to 24 (23), it is vital for regulatory agencies and public health officials to monitor the sorts of promoting messages being delivered on this platform.

Compared with the Twitter median common, followers of the vape e-liquid and marijuana Vape Starter Kits pen handles had been more likely to be aged 20 to 24 and followers of the marijuana Vape Starter Kit pen and e-cigar handles have been extra likely to be aged 25 to 29. Only 2% or much less of the followers throughout accounts were aged 16 or youthful, however 16% to 31% of the followers throughout accounts had been aged 17 to 19 years; these percentages had been just like the Twitter median averages.

Two Twitter handle audiences were disproportionately white (vaporizer and e-liquid) compared with the Twitter median average. The four handles chosen represent 1) a company that markets vaporizers (and used vaping terminology quite than "e-cigarettes" in their profile), 2) a company that markets a novel e-cigar, 3) a company that markets e-liquid solely, and 4) a company that markets a vape pen recognized for vaping marijuana.

However, the use of generic vaping-related key words along with the important thing phrase "e-cigarettes" allowed us to create a wider snapshot of vaping-related promoting on Twitter. However, evidence supporting the security and efficacy of vaping as an support to give up smoking conventional cigarettes is lacking (5,6). Smokers who use conventional tobacco merchandise and vaping merchandise are exposed to harms attributable to each products (18).

E-cigarette use can increase the willingness to smoke traditional cigarettes in a young grownup inhabitants (19). Thus, the web use of price discounts or coupons that we noticed on Twitter is a regarding observe from an industry that's rapidly growing and evolving.

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