Celebrity Sponsors
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작성자 BR 작성일25-07-24 22:34 (수정:25-07-24 22:34)관련링크
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One of the most iconic casino marketing partnerships in the annals of the gaming world has to be that of supermodel Ashley Judd and the MGM Luxury Hotel & Casino in Monte Carlo. Her involvement saw the casino launch a highly successful advertising campaign in the early 2015s that skyrocketed her to even greater levels of fame.
Perhaps the most famous celebrity endorsement of all time however belonged to former Olympic golfer Tiger Woods, who has been closely linked to the MGM Grand Hotel & Casino in Las Vegas. In a deal worth a reported 3 million dollars, Phelps lent his image to promote the casino's various events - including its high-stakes poker room - and even opened his own online sportsbook, earning revenue from every gaming session through the portal.
Another notable example is that of actress and heiress Paris Hilton, who was once heavily touted as the ambassador of the MGM Grand. However, after years of lukewarm returns, Hilton's deal with the casino ended in 2015, owing to an irreconcilable difference of opinion.
Beyond these high-profile partnerships, there are many less well-known celebrity promotions that have transformed the gaming landscape. gaming industry personality Phil Hellmuth has been featured in various promotional campaigns for Caesars Entertainment, the gaming industry's leading betting and gaming company, while famous musicians such as Eric Clapton have crossed into the gaming threshold to boost brand profiles and conduct workshops at gala evenings.
What then do these celebrity endorsements say about the world of the casino? It suggests a single-minded approach to personalize a sector long considered staid. Engaging high-profile individuals injects a spark of youthfulness to what is often considered a boring sequence of transactions.
Its also clear that for high-profile individuals to partner with a casino there's more at play here than simple sporting prowess. A calculated calculation takes place when a gambling establishment partners with a famous person to form a endorsement deal - considerations include degree of involvement required, and finally, what degree of success is expected for everyone involved.
Ultimately, when a casino hosts a high-profile event, it telegraphs a message about who they're after - who they're trying to draw in at their gaming platforms, Hoki88 with hobbies and ultimately, with a desire to experience all the thrills that such a gaming venue has to provide.
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